Algselt postitas eika
Vaata postitust
He was asked about the lack of a shirt sponsor at Roma, which has presumably cost the club an important revenue stream.
“Simply put, the strategy that was put in place at the beginning with the agency we hired was wrong, trying to connect the shirt sponsor to the stadium.
“The second mistake was we really thought we’d have approval on the stadium well over a year ago, but the change of Mayor and a few other things delayed that.
“What we had done with the stadium was focused and concentrated on the commercial side on the whole digital fabric of the stadium. We’ve literally spoken to over 150 companies all over the world for the stadium – not for the naming, but for the equipment we’re using on the stadium.
“We focused too much on that, thinking we’d have approval over a year ago. Over the last couple of months we’ve spent more time focusing on the shirt and we’ve had 11 or 12 really detailed proposals.
“This morning I had a call with a potential sponsor we had several meetings with over in Asia. I feel good about the shirt for the upcoming season.”
“Simply put, the strategy that was put in place at the beginning with the agency we hired was wrong, trying to connect the shirt sponsor to the stadium.
“The second mistake was we really thought we’d have approval on the stadium well over a year ago, but the change of Mayor and a few other things delayed that.
“What we had done with the stadium was focused and concentrated on the commercial side on the whole digital fabric of the stadium. We’ve literally spoken to over 150 companies all over the world for the stadium – not for the naming, but for the equipment we’re using on the stadium.
“We focused too much on that, thinking we’d have approval over a year ago. Over the last couple of months we’ve spent more time focusing on the shirt and we’ve had 11 or 12 really detailed proposals.
“This morning I had a call with a potential sponsor we had several meetings with over in Asia. I feel good about the shirt for the upcoming season.”
Algselt postitas eika
Vaata postitust
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